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Job Description
Responsible for developing and delivering marketing strategies for our brands. Increase the Chain market share through the design and implementation of an aggressive marketing plan based on thorough analysis and evaluation of the local market.
- To think creatively and present innovative solutions / marketing strategies.
- To possess a thorough understanding of branding and brand identity.
- To have an understanding of international trends but also highly attune to local and regional culture.
- To develop marketing plans, launch plans and annual operating plans.
- To evaluate customer research, market conditions, and competitor data and implement marketing plan alterations as needed.
- To develop weekly and monthly sales brand analysis.
- To demonstrate technical marketing skills and company product knowledge
ATL MARKETING
- Strategic planning, GCC Coordination & Tactic Generation
- Calendar Construction & Associated Media Planning
- Budget Allocation
- Project Documents : Pre-Analysis, Post Analysis
- Promotion Tracking & Analysis
- Advertising : Creative Briefs, Development management, approvals
- Implementation : Print Req., Distribution plan
- New Product Development
- Recipes, associated pricing
REPORTS
- Weekly Executive Sign off
- Marketing expenditure control & monitoring
- Business Summary/Non-audited Sales : Weekly/Monthly report
- Action Plan re-Sales, Transactions, GCA, Product Mix Re-alignment
- Anecdotal Data
- Research Trends & Analysis
- New Product Initiation
Local Restaurant Marketing
- Assist in training program for Restaurant team
- Highlight Brand strength, weaknesses, opportunities, threats & challenges
RED
- Evaluate potential new restaurant sites
- Co-development and approval of new restaurant signage
- Initiation of signage additions/modifications to existing restaurants
Skills
- An innovative thinker who is able to visualize a concept and its potential.
- Passionate, energetic, versatile and highly flexible.
- Up to date with global trends in food concepts and design.
- Team player: able to collaborate with creative people.
- Excellent communication skills.
- Able to work under pressure and meet deadlines
Education
Bachelor's Degree
Job Details
Preferred Candidate
About This Company
Kout Food Group is a Market leader representing world renowned brands in hospitality with franchises like Burger King, Pizza Hut, Applebee’s, Burj Al Hamam, Kabab-ji and Taco Bell. Building on our successful entrepreneurial spirit, Scoop a Cone and Ayyame are a part of the growing Kout Food Group Family of homegrown concepts committed to always give you something innovative, new and of the best quality. Our factory, Fresh Productions, is a state of the art manufacturing division with production capability for an extensive range of pre-packaged, own label and private label potential.
Central to our values at Kout Food Group is passion for outstanding food and service. People are at the heart of what we do and delighting our customers is what motivates us.
