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Job Description
To create up to date, exciting and relevant marketing calendars that will deliver clear sales and ROIs. To assist and collaborate with Operations and the Innovation Design and Development to achieve brand equity, market share, and ensuring our customer’s needs are met. Liaise and partner with Customer & Community Relations to develop and co-create meaningful and sincere Corporate Social Responsibility initiatives that benefit the community and market in which we operate.
- Partner with Operations in all marketing support
- Monitor and analyse market trends locally and globally in the food industry
- Study competitors' products and services
- Explore ways of improving existing products and services
- Developing strategies to communicate new ideas and initiatives
- Prepare and manage creative marketing calendars that include digital promotions
- Prepare and mange marketing budgets including media plan
- Manage the production of promotional material with purchasing & other departments
- Liaise with other internal departments such as finance, purchasing, IT, Innovation Design & Development, and external departments such as factory, warehouse, and operations.
- Manage the content of websites, facebook profiles/pages, twitter accounts, and on-line ordering
- Produce & analyse reports to monitor results including product mixes, promotions, dayparts, and delivery sales along with Operations.
- Present research, results and suggestions to senior managers
- Travel to trade shows and conferences
- Participate in public relations events
- Have a clear understanding on branding and how to best communicate and advertise the brand through print and digital platforms.
- Technologically savvy and up to date on the latest on-line promotions and trends
- Regularly visit restaurants and check on the marketing promo execution.
- Play a key role in menu launch
- Monitor the media booking plan and ensure delivery of Ads.
Skills
Must have a good understanding of the local culture and customer needs.
- Must be open and willing to learn and develop.
- Should be highly creative, easy to work with various people and departments.
- Passionate about food and people. Professional, presentable, and highly committed.
- Great communicator with excellent oral and written skills. Independent and takes initiative.
- Can lead projects effectively.
- Uses analytical and critical thinking and approaches challenges with pragmatism.
- Very solution oriented and likes to be personally and professionally challenges.
- Good at dealing with stress and can work under pressure.
- Great team work skills.
- Good research skills.
- Blogging and written experience a plus.
Job Details
Preferred Candidate
About This Company
Kout Food Group is a Market leader representing world renowned brands in hospitality with franchises like Burger King, Pizza Hut, Applebee’s, Burj Al Hamam, Kabab-ji and Taco Bell. Building on our successful entrepreneurial spirit, Scoop a Cone and Ayyame are a part of the growing Kout Food Group Family of homegrown concepts committed to always give you something innovative, new and of the best quality. Our factory, Fresh Productions, is a state of the art manufacturing division with production capability for an extensive range of pre-packaged, own label and private label potential.
Central to our values at Kout Food Group is passion for outstanding food and service. People are at the heart of what we do and delighting our customers is what motivates us.
